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Veganomics - Nick Cooney

VEAGANOMICS:
THE SURPRISING SCIENCE ON WHAT MOTIVATES VEGETARIANS

Flip through a magazine, turn on the TV, or browse around online, and it quickly becomes clear: vegetarian eating is on the rise.

But just who are vegetarians? How do they make the transition? And what really drives them to take the meat off their plates?

Vegetarians differ from omnivores not just in their eating habits but also in their psychology, personalities, friendship choices, even their sex lives. Extensive studies from around the world show that they vote differently, take different jobs, and have brains that fire differently. This research also provides insight into why people who consider themselves vegetarian may not really be vegetarian at all, and why so many fall off the vegetarian wagon.

Veganomics is a fascinating journey through the science on vegetarians and vegetarian eating, shedding new light on how and why people eat the way they do, and what impact their dietary choices can have on the world around us. Be forewarned: after reading this book, you may never look at vegetarians the same way again!

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PRAISE

“Cooney’s book is filled with hard science and fascinating insights, but most of all it builds a firm foundation from which the vegan movement can chart its course.” — Kathy Freston, New York Times Bestselling Author of Quantum Wellness and The Lean

“Blending demographics and social psychology, Cooney’s sharp analysis will provide a wealth of support for the already converted. More importantly, it will make the prospect of joining this impressive and growing cohort of the population irresistible for anyone who thinks seriously about the powerful connection between food and identity.” — James McWilliams, Author of Just Food and The Politics of the Pasture

“Veganomics is a meticulously researched book with major implications for anyone who enjoys meat-free meals. Cooney is the Nate Silver of the vegetarian world, crunching the numbers in an entertaining and engaging way to uncover surprising truths about our diets and ourselves.” — Michael Greger, M.D., New York Times best-selling author of How Not To Die