ABOUT THIS BOOK
How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer.
Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we've never been encouraged to treat charity with the seriousness and rigor it deserves.
Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author's fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money.
- Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work and how we can too.
- Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions.
- Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating.
- See why following our passion and doing what we're good at can actually doom our efforts to improve the world.
"I would like this book to be in every school library and private bookshelf, and for its words to be inscribed on the hearts of everyone who looks at the face in the mirror each morning and resolves to do all they can to make life better for the powerless. I am full of admiration for this young man."
Retired Vice-President, Citibank, and founder of the Winsome Constance Kindness Trust
"Impeccably written and extremely insightful. With eloquence and expressiveness, Cooney gives us a practical guide to examining our charitable efforts, measuring their efficiency, and maximizing their and our impact."
Securities Specialist, Sovereign Investments, and former Board member of the Clinton Climate Initiative
"Too often, charity makes us feel good but fails to do good. This timely, thoughtful book shows how our contributions can make a bigger difference."
Wharton professor and New York Times bestselling author of Give and Take: Why Helping Others Drives Our Success
"Nick Cooney is great at explaining How to be Great at Doing Good and I hope his book will be widely read. Even more important, though, is that its key ideas should be widely practiced."
Ira W. DeCamp Professor of Bioethics at Princeton University, author of The Most Good You Can Do, and one of TIME magazine's 100 most influential people
"Doing good is something we could all get better at. This book is the blueprint. Nick Cooney uses the same tools we use at OkCupid - math, logic, and analysis but to an end that could benefit us all."
Co-Founder of OKCupid, and author of Dataclysm: Who We Are When We Think No One's Looking
"Wow, this is such a great book... Don't waste another dollar or a moment of your time chasing wistful dreams; get focused and make the profound difference you long to see by reading (and enacting) Cooney's brilliant thesis."
New York Times bestselling author of Quantum Wellness and The Lean